Alexa Levine is a Marketing Assistant at Griesing Law, LLC.
What do you focus on?
I am responsible for showcasing the capabilities and achievements of the Firm and our attorneys. This includes the Firm’s website, social channels, newsletter, and external profiles.
What do you see on the horizon?
Although the traditional ways of reaching clients via referrals, prominent industry events, and trade publications still stand, it is necessary to explore other avenues of communication for clients who may not be as well-versed in legal matters. A multichannel marketing strategy that covers a range of touch points and audiences is the only way to remain top of mind in today’s environment.
Alexa supports the Marketing Manager in the Firm’s marketing and business development efforts. She regularly writes and edits content for the Firm’s social media channels, website, WelcomeLaw newsletter, and other marketing collateral. She also assists on developing and updating RFP submissions and supplier profiles for potential clients.
Prior to joining Griesing Law, Alexa was a Content Specialist on the Business Development and Marketing team for a global healthcare marketing company where she was responsible for creating a range of content, including RFI and RFP narratives, case studies, award submissions, and newsletter copy. In addition, she managed an extensive knowledge management library of business development files.
Alexa received her B.A. from Vassar College, where she was a member of the Psi Chi Honors Society.